We, the AD Group of Rice Mills, with two modern rice mills, M/S A Duraisamy Modern Rice Mill and M/S Udayakumar Modern Rice Mill at Salem in our fold, are the delight of the connoisseurs of rice. Our use of judicious combination of the latest state of the art technologies developed by the world’s leading grain processors, with the plus 50 years of rich experience of our family in catering to the wide expectations of the gourmet, earns us the discerning palate. Our pride in establishing Rettai Kili (Double Parrot) brand of rice as one of the most sought after and largest selling brands in Tamilnadu is the result of careful procurement of paddy from reliable sources, and processing the same with utmost care and thorough quality control at each stage of processing. We offer Thanjavur Ponni Rice, Andhra Sona Masoori Rice, Idly Rice, Steamed Rice, Kerala Red Rice and Hand-pounded Brown Rice of the finest quality.
We procure paddy directly from farmers, who adopt progressive farming methods, by paying higher price for high quality paddy. We assess the moisture content of the raw paddy, and dry the same adequately to enable the grain to retain the aroma, texture and solidity commensurate with the desired high quality of rice we seek to give to our customers. We regularly monitor the quality of Paddy in stock to ensure that the quality does not decline in storage. While taking the stored paddy for processing, we make a thorough examination of each batch to fix the yardsticks in the various process, such as soaking, hulling, milling, sorting etc.,
All these processes utilise the best technological innovations utilised by world leaders in grain processing technologies and the milled rice is subjected to stringent quality assessment to ensure that the final product pass all the parameters we have fixed for our brand and is good enough to be marketed under Rettai Kili Brand, and packed in various sizes under exacting hygienic conditions. All these efforts bear fruit when our rice is favourably compared with other brands. The same rice which we offer in domestic market is routinely exported, without any additional processing, to USA, UK, Australia and European Countries, where quality and hygienic standards are very stringent.